Marketing is an ever-evolving industry, so marketers must continually educate themselves and stay current. Whether you are just starting out in marketing or already been in the game for a while, completing online marketing certifications can help you stay up to date and gain more skills and knowledge in the field.
Why get Marketing Certifications?
Adding completed certifications to your resume and LinkedIn profile can help with personal branding for students as well as getting digital marketing internships. But you don’t need to be a student to do certificates; professionals can also benefit from these flexible courses, which can be done on your own time and come in different levels. Certifications help you pick up knowledge and skills in diverse marketing fields. With tons of certifications available, both free and paid, you’ll gain great credentials to boost your resume and LinkedIn profile, showing off what you can do (York, 2023: Coursera, 2024).
Top Online Marketing Certifications
This course from Google Skillshop helps beginners to digital marketing grasp the basics and covers different types of marketing while offering practical exercises and real world examples (Google Skillshop, 2023).
Level: Beginner
Hours: 40
Price: Free
Certification: Yes
This certification offers training modules and videos to learn how to use the important tool Google Analytics and even offers an account where you can practice (Google Skillshop, n.d).
Level: Beginner
Hours: +-8
Price: Free
Certification: Yes
This course helps you get recognized by Google as an expert in online advertising and the course covers Google's different advertising tools (Google Skillshop, n.d).
Level: Beginner
Hours: 28h
Price: Free
Certification: Yes
With this course, you will learn how to effectively promote your material, measure its performance, and develop a long-term content marketing strategy (HubSpot Academy, n.d).
Level: Beginner
Hours: 8.5h
Price: Free
Certification: Yes
In this course you will learn how to optimize your website and attract traffic, grow an organic (nonpaid) following and create an ads strategy (HubSpot Academy, n.d).
Level: Beginner
Hours: 5.5h
Price: Free
Certification: Yes
Additional Tips for Beginners
When beginning a career in marketing, it's beneficial to gain a broad understanding of various aspects. Look into SEO for Beginners to understand how search engines function and how to optimize content. If you're trying out new platforms, TikTok marketing for beginners is an expanding field that can help you engage younger audiences in creative ways. Moreover, be sure to consider social media marketing tips—mastering the use of platforms like Instagram, Facebook, and LinkedIn can greatly enhance your career opportunities.
Are you ready to explore more certifications? For a variety of certifications in different marketing fields, visit Digital Marketing Minors. Start building your expertise today!
References
Bibliotheek Zuid Kennemerland. (n.d). Curcus: Stick to the plan. Bibliotheek Zuid Kennemerland. https://www.bibliotheekzuidkennemerland.nl/leren/online-cursussen/stick-to-the-plan.html
Coursera. (23 October, 2024). 8 Industry-Recognized Digital Marketing Certificates + How to Get One. Coursera. https://www.coursera.org/articles/digital-marketing-certificate
Google Skillshop. (March 23, 2023). Fundamentals of digital marketing [Online certification course]. Google. https://skillshop.exceedlms.com/student/collection/648385-digital-marketing
Google Skillshop. (n.d). Google Ads [Online certification course]. Google. https://skillshop.withgoogle.com/
Google Skillshop. (n.d). Google Analytics 4 [Online certification course]. Google. https://skillshop.docebosaas.com/learn/courses/14810/google-analytics-certification
HubSpot Academy. (n.d). Content Marketing Course [Online certification course]. HubSpot. https://academy.hubspot.com/courses/content-marketing
HubSpot Academy. (n.d). Digital Marketing Training [Online certification course]. HubSpot. https://academy.hubspot.com/courses/digital-marketing
York, A. (November 30, 2023). The 10 Best Marketing Certifications to Grow Your Career. ClickUp. https://clickup.com/blog/marketing-certifications/
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